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1 brand products
марк. = branded goods -
2 private brand products
марк. = private label productsАнгло-русский экономический словарь > private brand products
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3 own-brand products
s.producto de marca propia. -
4 standard brand products
изделия, качество которых заведомо гарантируется фирмой-изготовителем ( независимо от места изготовления)Англо-русский словарь промышленной и научной лексики > standard brand products
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5 brand
A n1 ( make) marque f ; a well-known brand of whisky une grande marque de whisky ; own brand products produits à la marque de la maison ;3 ( for identification) ( on animal) marque f (au fer rouge) ; ( on prisoner) marque f ; fig ( stigma) stigmates mpl ;B vtr3 fig graver [name, experience] ; the experience is branded in my memory l'expérience est gravée dans ma mémoire. -
6 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
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"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
7 brand
[brænd] 1. сущ.1) торговая марка, бренд- brand awareness10 % discount for own-brand products — 10% скидка на товары под собственным брендом
- brand stretchingSyn:2) разновидность, сортthe Chinese brand of communism — китайская разновидность коммунизма, коммунизм по-китайски
3) выжженное клеймо ( на скоте); тавро4) клеймо, печать позораthe brand of Cain — библ. каинова печать
Syn:5) головня, угли; кусок железа6) поэт. факелSyn:7) поэт. мечSyn:••- God's brand 2. гл.1)а) выжигать клеймо, клеймитьSyn:б) маркироватьThe handsets will be branded with the Aston Martin logo and will feature the sound of an Aston Martin engine as a ring tone. — На мобильных телефонах будет стоять логотип "Астон Мартин", а в качестве рингтона будет использоваться звук мотора этого автомобиля.
Syn:2) клеймить, позоритьSyn:4) отпечатываться в памяти, оставлять неизгладимое впечатлениеI am able to recall every word of this, it is branded into my mind. — Я помню каждое слово из той речи, так она врезалась мне в память.
5) марк. брендировать (давать фирменное название, создавать фирменный дизайн, имидж)He owned a chain of restaurants branded under his own name. — Ему принадлежала сеть ресторанов, названная его собственной фамилией.
To accommodate the desires of advertisers, broadcast networks are increasingly trying to brand themselves - the young male network, the teen-age girl network... — Идя навстречу пожеланиям рекламодателей, телесети прилагают всё больше и больше усилий для того, чтобы стать брендами: сеть для молодых мужчин, сеть для девушек-подростков…
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8 brand life cycle
Mktgthe three phases through which brands pass as they are introduced, grow, and then decline. The three stages of the brand life cycle are: the introductory period, during which the brand is developed and is introduced to the market; the growth period, when the brand faces competition from other products of a similar nature; and, finally, the maturity period in which the brand either extends to other products or its image is constantly updated. Without careful brand management, the maturity period can lead to decline and result in the brand being withdrawn. Similar stages can be observed in the product life cycle. -
9 brand name
1. сущ.1) марк. название марки, марочное название (та часть бренда, которую можно произнести, напр., Нестле, Пепси и т. д.; состоит из букв, слов или цифр)Syn:word mark 1)2) марк. = brand 1),See:brand name advertising, brand name awareness, brand name recognition, blanket family name, generic name, household name, individual brand name, international name, single brand name, generic name2. прил.марк. известный, знаменитый ( о товаре или изделии с известным именем или торговой маркой)See:* * *торговая марка; торговое наименование; фирменное наименование; фабричная марка; товарный знак. . Словарь экономических терминов .* * * -
10 brand-new
прил.1) потр. (совершенно) новый (еще не бывший в употреблении, не использовавшийся)First, lets begin by understanding why individuals are searching out second hand computers in contrast to a brand-new one. — Для начала, давайте разберемся, почему люди ищут подержанные компьютеры, а не абсолютно новые.
Never buy a brand-new car unless you’re rich. Purchase a slightly used car. — Никогда не покупайте абсолютно новые машину, если только вы не богач. Покупайте слегка подержанную.
2) общ. (совершенно) новый; только что появившийся (напр., о товаре на рынке)They are in the process of releasing brand-new products to the market. — Они в процессе вывода на рынок совершенно новых товаров.
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11 brand management
Mktgthe marketing of one or more proprietary products. Brand managers (see product management) have responsibility for the promotion and marketing of one or more commercial brands. This includes setting targets, advertising, and retailing, and coordinating all related activities to achieve those targets. In the case of multiple brand management, consideration needs be given to questions relating to the treatment of the brands as equal or as having some differentiating value. This may affect the amount of resources committed to each brand. -
12 brand protection tool kit
- инструментарий ФНД «Защита интеллектуальной собственности»
инструментарий ФНД «Защита интеллектуальной собственности»
комплект инструментов по защите бренда
Набор разнообразных информационных, образовательных, иллюстративных и методических материалов, обеспечивающих поддержку деятельности функции «Защита интеллектуальной собственности» и других функций Оргкомитета «Сочи 2014» по организации взаимодействия с основными аудиториями (в том числе, с клиентами и стейкхолдерами) по вопросам использования Олимпийских и Паралимпийских знаков, борьбы с контрафактной продукцией и теневым маркетингом.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
brand protection tool kit
Set of different informational, educational, illustrative and methodological materials supporting the operations of Sochi 2014 Organizing Committee Brand Protection function and other functions in the organization of their interaction with major audiences (including clients and stakeholders) on the Olympic and Paralympic marks use, opposition to counterfeit products and ambush marketing.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
Синонимы
EN
Англо-русский словарь нормативно-технической терминологии > brand protection tool kit
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13 brand extension
Mktgthe exploitation, diversification, or stretching of a brand to revive or reinvigorate it in the marketplace. Products developed in the brand extension process may be directly recognizable derivatives or may look and feel completely different. -
14 brand ambassador
Общая лексика: лицо фирмы (Parisian luxury fashion house Saint Honore announced the signing of former French Formula One star and actor Paul Belmondo as a brand ambassador to endorse its range of products) -
15 brand name products
марк. = branded goods -
16 private brand
марк. = private labelSee:
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частный "брэнд": торговая марка, принадлежащая конкретному физическому или юридическому лицу; = dealer brand; private label. -
17 off-brand
прил.марк. немарочный (о товарах, не имеющих торговой марки)See:* * * -
18 private label products
марк. товар под магазинной [собственной\] товарной маркой* (товар, продаваемый под торговой маркой продавца)Syn:Англо-русский экономический словарь > private label products
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19 own-brand
'əʊn'brænd['ǝʊnˌbrænd]ADJown-brand products — productos mpl de marca propia (de un supermercado etc)
* * *['əʊn'brænd] -
20 own-brand adj
['əʊnˌbrænd]our own-brand products — i prodotti mpl con il nostro marchio
См. также в других словарях:
brand — {{Roman}}I.{{/Roman}} noun 1 type of product made by a particular manufacturer ADJECTIVE ▪ leading, major, premium, principal, top ▪ the world s leading brand of vodka ▪ famous … Collocations dictionary
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
Brand licensing — is the process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by… … Wikipedia
brand — name A tradename used to identify a specific product, manufacturer, or distributor. The sale of most branded products began in the UK at the turn of the century; some, such as Bovril (Trademark) and Horlicks (Trademark), were mid Victorian when… … Big dictionary of business and management
Brand loyalty — Brand loyalty, in marketing, consists of a consumer s commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.Dick, Alan S. and Kunal Basu… … Wikipedia
brand name — ˈbrand name noun [countable] the name given to a product by a company so that the product can easily be recognized by its name or design: • The company s brand names include Izond, Lacoste, and Evan Picone. • Swatch is a well known brand name… … Financial and business terms
brand-name — /brand naym /, adj. 1. having or being a brand name: nationally known brand name food products. 2. Informal. widely familiar; well known: Several brand name personalities will be performing at the benefit. [1920 25] * * * brand name UK US… … Useful english dictionary
brand-conscious — ˈbrand ˌconscious adjective 1. someone who is brand conscious only likes to buy products made by certain famous companies: • Chinese consumers are very brand conscious when it comes to buying over the counter drugs. 2. a brand conscious company… … Financial and business terms
Brand aversion — is an antonym of brand loyalty. It is when a consumer experiences distrust or a disliking of products from a particular brand based on past experiences with that brand and its products, similar to taste aversion.Brand aversion usually happens… … Wikipedia
Brand alliances — is a branding strategy used in a business alliance. Brand alliances are divided into three types: Contents 1 Cobrands 2 Brand licenses 3 Cross Marketing 4 References … Wikipedia
brand extension — ˈbrand exˌtension noun [countable, uncountable] MARKETING adding a new product to an existing branded group of products: • Keystone Dry beer is a brand extension of the company s Keystone and Keystone Light brands. see also line extension * * *… … Financial and business terms